_defining the scope of work for your new logo
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The Design Brief
Designing a logo is all about the details. Please answer as many questions as you can: |
The Checklist
Providing the following information in your design brief will make the most of your project.
Providing the following information in your design brief will make the most of your project.
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The Logo
• What words or letters do you want included in your logo? • Do you have a tagline? Do you want it to be included in the logo? • Provide five adjectives to describe your logo. Some examples are below. (Feminine, Masculine, Young, Mature, Luxury, Economical, Modern, Classic, Playful, Serious, Loud, Quiet, Simple, Complex, Subtle, Obvious) Tell me about your company: • Explain what your company / organization is and does. • How are you different than your competition? • What are the benefits of your product/service? • What attributes of your business / organization would you like your logo to reflect? • How do you intend to market your company? Goals and Objectives: • What do you want to happen as a result of this project? • Identify long-term and short-term objectives. Describe what you want designed: • Describe your aims and requirements in detail here — the more specific, the better. Tell the designers what is required, but also let them know where they’re free to be creative. • What key pieces of information / copy need to be included? • Include any images, sketches, or documents that may be helpful. Competitors Design • Use Google to search for similar designs that you like, include at least (4), explain why you like them and what to include / exclude in your design • Do the same exercise but look for (4) competitors designs that you DO NOT like and explain why. |
Who is your target audience?
• Who are you trying to attract with your marketing message? Be specific. • What is the overall message you want to convey to your target audience? Tone & Image: • Funny / Casual / Formal / etc. • What tone and imagery will be most effective, specific visual goals? How will success be measured? • Number of leads generated? • Will you be measuring your goal (see above) by the number of sales made? • Or something else? What colors would you like to see in your logo? (It is usually best to stick to one or two colors): • Red: Passion, Anger, Vigor, Love, Danger • Yellow: Knowledge, Energy, Joy, Intellect, Youth • Green: Fertility, Wealth, Healing, Success, Growth • White: Purity, Healing, Perfection, Clean, Virtue • Blue: Knowledge, Trust, Tranquility, Calm, Peace, Cool • Black: Fear, Secrecy, Formal, Luxury • Purple: Royalty, Wisdom, Spirituality, Imagination • Orange: Creativity, Invigoration, Unique, Stimulation • Gray: Balance, Sophistication, Neutrality, Uncommitte |
